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2702012^�2013t^�S~n�e8nN�SU\R�gNU\g0Ğ�yMb0Ğ��NS0�402 �e�e�vU_ Preface0Zhang Guangrui0�001 10China s Tourism Development (2012-2013): Present Situation 00and Future Prospect0Tourism Research Center, CASS0�001 20Comments on Key Issues in China s Tourism in 2013 000Tourism Research Center, CASS0�032 30China s Tourism Development: in the World and to the World 000Song Rui, Li Weiren0�057 40French-speaking Countries: The Impression of China Tourism 000Wang Xiaoyu, Liao Bin0�078 50The Globalization of China s Tourism: 00 an Additional Discussion on World Tourism Cities 00 Federation0Wei Xiaoan0�099 60Chinese Market in the Eye of International Lodging Giants: 002000-20120Qin Yu, Zhan Min0�109 70Chinese Tourism Enterprises Efforts on Globalization 000Shen Han, Li Yifan and Yuan Yiming0�119 80Report on China s Tourism Price Index in 2013 000Tourism Research Center, CASS0�130 90Report on Public s Concerns on Tourism in 2013 000Tourism Research Center, CASS0�148 100Report on Current Situation and Trend of China s Business 00Travel Services0Tourism Research Center, CASS0�160 110Report on China s Self-driving Travels in 2013 000Tourism Research Center, CASS0�178 120An Analysis of Entrance Tickets Prices and Relevant 00Problems of 4A and 5A Scenic Spots in China 00in 20130Tourism Research Center, CASS0�185 130China s Domestic Tourism (2012-2013): Present Situation 00and Future Perspectives0Liu Deqian0�209 140China s Inbound Tourism (2012-2013): Present Situation 00and Future Perspectives0Zhou Kun0�228 150China s Outbound Tourism (2012-2013): Present Situation 00and Future Perspectives0Yang Jinsong �Jiang Yiyi0�241 160The Development and Innovation of China s Hotel Industry 000Dai Bin, Yang Honghao0�252 170Study on the Development of Foreign-invested Travel Agencies 00in China0Yang Liu0�269 180The Development of China s Tourism Electronic Commerce: 002012-20130Yang Yanfeng, Yu Fanhua0�281 190New Ideas on Governmental Administration of Tourism 00in the Perspective of Tourism Law0Zeng Bowei0�298 200Innovation of Tourism-based Urbanization in the New Period0Liu Feng0�314 210China s Smart Tourism: Present Situation and Trends0Zhang Lingyun0�324 220Strategies and Trends of China s Marine Tourism0Zhang Jinshan0�340 230Assessment of Tourism Function of Cities: 00 Taking Cities above Prefecture Level in China as Cases 0000Zhang Hui, Cheng Yingwen0�353 240 De-administration of Industry Associations: 00 Taking Anhui Tourism Association as an Example0Gao Weiqing0�364 250Hong Kong s Tourism Development (2012-2013): Present Situation 00and Future Perspectives0Yang Bin, Ge Shuangjian0�374 260Macau s Tourism Development (2012-2013): Present Situation 00and Future Perspectives0Tang Jizong,Li Weiren0�387 270Taiwan s Tourism Development (2012-2013): Present Situation 00and Future Perspectives0Huang Fucai, Huang Yinghua0�402 Contents Preface0Zhang Guangrui0�001 10China s Tourism Development (2012-2013): Present Situation 00and Future Prospect0Tourism Research Center, CASS0�001 Abstract:In 2012-2013, China s tourism industry entered into a critical period of structural adjustment. On one hand, the  breakingup of old pattern and framework has become more significant. The consumption habits, market equilibrium, market structure, industial framework, regional pattern, urban barriers, investment and other aspects of the law made new breakthroughs. On the other hand, the �building� of the origin of tourism development has been witnessed. All of these changes reflect the experience of reform in this country. During 2012-2013, tourism industry has become the pioneer of China�s reform again, and is trying to break the shackles of the old system and to seek more efficient development path. In the future, China s tourism industry will return to four primitive origins, namely the people s livelihood, national strategy, government services and market order. Keywords:Structural Adjustment; Reform; Return 20Comments on Key Issues in China s Tourism in 2013 000Tourism Research Center, CASS0�032 Abstract:The top ten key issues of China s tourism in 2013 are as follows. (1) The implementation of Leisure and Tourism Outline, as well as Tourism Law created an unprecedentedly favorable environment for tourism development. (2) Tourism between China and Russia increased while tourism between China and Japan declined. The political and diplomatic value of tourism was highlighted.. (3) Tourists� behavior caused widespread concern, and the civilized travel requires efforts of all parties . (4) The �new deal� has frustrated the hotel and catering industry, and industrial restructuring seems imperative. (5) China�s outbound tourism consumption topped the world, and Chinese market has become the center of attention worldwide. (6)72-hour visa-free policy did not work as well as expected in promoting inbound tourism. (7) Entrance tickets of Fenghuang ancient city stirred debates, and long-term sustainability of tourism development is worthy of consideration. (8) Toll free policy caused heavy highway congestion during long holidays, and the preferential measure needs to be optimized. (9)Tourism investment became extremely active which would reshape the pattern of tourism industrial development. (10)Innovativeness of online travel industry grew significantly and would witness some evolution in the future. Keywords:China s Tourism; Top Ten Issues; Review 30China s Tourism Development: in the World and to the World 000Song Rui, Li Weiren0�057 Abstract:China has become the world s focus. As the world s most important tourist destination and tourist source countries, the development of China s tourism has received far more concern from international organizations, foreign governments, overseas enterprises, public media and common citizens in other countries. As a result, it is vital for China to clearly understand how the world see China�s tourism. Overall, as a destination, China�s tourism is big but not strong; As a tourist source country, the world has been adapting to the significant growth of Chinese tourists. In the near future, China�s tourism industry will enter into a new stage. During this process, China�s tourism will change from �unconventional� mode to �normal� mode. In the meantime, Chinese tourism enterprises need to take full advantage of trade, investment and services to enhance their global competitiveness. Keywords:Assessment from the World; China s Tourism; Globalization of China s Tourism 40French-speaking Countries: The Impression of China Tourism 000Wang Xiaoyu, Liao Bin0�078 Abstract:Tourism in China, with its rapid growth, creates a new market and driving force for the tourism in French-speaking countries. French-speaking countries puts more concentrations to the China markets as evidence of promoting destinations to Chinese visitors and encouraging Chinese to invest overseas in tourism industry in their countries. More rational and informative news reports about Chinese tourism appear in the French media, indicating that China�s tourism impression to French-speaking countries is turning better now. However, there are still very few Chinese people in French-speaking countries have been complaining for their inappropriate behaviors. In the future, the impression of China tourism should be improved with developing attitude and overcoming bad behaviors of Chinese visitors, who will be considered as the carriers of Chinese culture to avoid some misunderstandings, to give a good impression to the world and to enhance the international influence of China. Keywords:French-speaking Country; Chinese Visitor; Tourism Impression 50The Globalization of China s Tourism: 00 an Additional Discussion on World Tourism Cities 00 Federation0Wei Xiaoan0�099 Abstract:Modern China is integrated into the world system, and tourism economy is an important part of the world economy. After 35 years� growth, the economy of China finally shares a synchronous rhythm with the world, and so does China�s tourism to the world tourism. Here are three aspects to explain the synchronization of tourism in China. First, on scale, China is one of the biggest tourism resources countries since she wins the first prize of Domestic Tourism, the 3rd prize of Outbound Tourism, and number 4 of Inbound Tourism. Second, structural change has been adopted from �Inbound� into a �tripartite confrontation� situation. Third, China shares the same level with other developed countries in accordance with the world division of labor system. Fourth, about products, China creates many carefully chosen tourism scenic spots, hotels and cultures, which bring huge attractions. Fifth, as a country with 1.3 billion population, China and her tourism also stimulates the Asian and world�s Tourism. In other words, the consuming of China�s tourism reaches its zenith. The increase of every percentage point means a huge absolute figure which makes influence to the whole world tourism. The establishment of World Tourism Cities Federation was just to deal with this general trend. Keywords:Globalization of China s Tourism; World Tourism Economy System; World Tourism Cities Federation 60Chinese Market in the Eye of International Lodging Giants: 002000-20120Qin Yu, Zhan Min0�109 Abstract:The hotel industry is one of the earliest industries that China imported from the world. Currently, China has become the largest market except the USA with the investments from many international lodging giants. Through the annual reports �to shareholder� from 2000-2012 by four big listed companies, namely Intercontinental hotel, Marriott international, ACCOR and Starwood hotel, the result can be easily found that how the international lodging giants value the Chinese market. According to the survey, international lodging giants realized and believed that Chinese market should be paid a lot of attentions. If China remains the current speed of development, the attitude of international lodging giants will absolutely further and upgrade their concepts and understanding to Chinese market and tourists, which could result a revision of their blueprints. Ultimately, the whole system of the world hotel industry can be changed. Keywords:International Lodging Giants; Chinese Market; Chinese Tourists 70Chinese Tourism Enterprises Efforts on Globalization 000Shen Han, Li Yifan and Yuan Yiming0�119 Abstract:In the light of going out policy of Chinese enterprises, tourism enterprises fasten their paces abroad. With the rapid development of outbound tourism, tourism and hotel investment dock with the international capital market. Several tourism and hotel enterprises expand their markets overseas, and series of actions of Chinese tourism enterprises attract the world�s attention: overseas mergers and acquisitions of assets, overseas listing and financing and overseas business development. The international expansion originates from two aspects: the drive from industry�s internal scale of production and integration, and the flow of investment promotion due to the economical discrepancies in different regions. The great jump that overseas tourism made in recent years mergers the two aspects further and fasten the overseas expansion. Major modes of the Chinese going out policy include the horizontal expansion that pursues the scale effect, the vertical expansion that emphasizes on the vertical production, and the comprehensive merger that concerns the market and the enterprises. Therefore, how to construct an operation model that stabilizes business activities and sustains development, how to subdue the scarcity of qualified people, and how to resolve the cultural conflict are three major difficulties that overseas expansion is facin Keywords:Chinese Tourism Enterprises; Overseas Expansion; Difficulties 80Report on China s Tourism Price Index in 2013 000Tourism Research Center, CASS0�130 Abstract:Since 2011, Tourism Research Center of Chinese Academy of Social Sciences has started to study and compile tourism price index (TPI), which is constructed to reflect comprehensively the fluctuation of tourism price on the base of a special model and monthly data from major tourism cities across the country. As the first overall index on tourism consumption published by authority institute, TPI contains prices of four primary services in tourism: entrance fee, lodging, food and transportation. TPI in 2013 presents a two-peak curve, with its overall fluctuation trend almost the same as CPI�s. In the mean time, local fluctuation of TPI in municipality cities turns out to be relatively steady, while fierce in county cities. As for the proportion structure of four primary services, entrance fee occupies the highest proportion of tourism consumption in county cities and it takes a medium place in costal cities. However, in most inland cities, this proportion is generally low. In the end, the trend of TPI in 2014 is predicted to be a steady one. Keywords:China�s Tourism Price Index; City Tourism Prices; City Standard Tourism Expense 90Report on Public s Concerns on Tourism in 2013 000Tourism Research Center, CASS0�148 Abstract:Since 2010, Tourism Research Center of Chinese Academy of Social Sciences has cooperated with lotour.com to carry out a continuing investigation on hot spots of tourism. In accordance with the investigation, citizens� attention paid to domestic cities exhibits the following characteristics. First, hot tourism cities received sustained attention. Second, part of the concerned cities own distinct seasonal pattern. The degree of attention paid to domestic attractions also exhibits some characteristics. First, attention paid to those attractions with advantageous resources and services is much higher. Second, if the city gets more attention, attention-degree of its attractions will be also higher. Last but not the least, marine tourism has become a new hot spot. As for outbound destination, cities in Asia occupy the highest proportion, which are followed by European, Oceania, African and North American ones. It is worth to mention that it conducts investigation and analysis on many interests such as Spring Festival Travel, Tomb-sweeping Day Hot Spring Festival, the Spring Outing, The Prairie Tourism, Gemini Tourist City, Outline of National Tourism and Leisure and National Tourism Day. Keywords:Public s Concerns on Tourism; Integrated Service Ranking of Attractions; Thematic Concerns 100Report on Current Situation and Trend of China s Business 00Travel Services0Tourism Research Center, CASS0�160 Abstract:Currently business travel trip services in China are mainly provided by three kinds of companies. Traditional travel agencies in business travel services companies, including domestic travel agencies, small emerging international travel agencies as well as those joint venture enterprise; Online services platform enterprises; and domestic large, medium or small scaled ticket agents. In recent years, the characteristics of Chinese business travel services include: First, high-frequency passengers aviation, foreign airlines FIT and �two-class� continued to grow; Second, the number of days in advance ticket increased slowly; Third, continuous growth in the size of hotel market; Fourth, China�s business travel market is still in low-level concentration, and large enterprises have not formed yet. Besides, domestic business travel services companies have the following characteristics: First, a high degree of dispersion without a huge market-leading enterprise; Second, diversities in development and investment modes; Third, rapid expansion and rapid development; Fourth, capital merging and technology innovation have become the main driving force of enterprise development. Keywords:Business Travel Service; Trend; Challenges and Strategies 110Report on China s Self-driving Travels in 2013 000Tourism Research Center, CASS0�178 Abstract:In 2012, the consumption related to self-driving travels was approximately 1.06617 trillion yuan, equivalent to 46.9% of total revenues of domestic tourism of the year. China s self-driving travels has a great consumption potential and good policy environment, as well as continuously improving facilities and service system. Development of self-driving Travels in China also has its constraints on the other hand. To be accurate, many enterprises are currently involved in self-driving and car renting services which resulted a difficult coordination among all those companies. Lack of self-driving information and self-organized associations are also blocks since the insufficiency led to drawbacks in aiding and insurance services. Besides, inadequate data and policy barriers are also big issues. Therefore, to enhance the development of self-driving travels and services, some errands have to be settled. For instance, finalizing a general plan for self-driving tourism, adopting encouraging polices to relevant enterprises, eliminating policy barriers and setting new criteria to self-driving travels. Keywords:Self-driving Travels; Characteristic; Constraints; Recommendation 120An Analysis of Entrance Tickets Prices and Relevant 00Problems of 4A and 5A Scenic Spots in China 00in 20130Tourism Research Center, CASS0�185 Abstract:Based on a comprehensive research on domestic 4A and 5A scenic spots entrance ticket prices, the report aims to provide scientific evidences for governmental decisions, enterprise operations, public awareness and tourism through systemic quantified analysis and authoritative interpretin The research and analysis show that the price range from 100 to 200 yuan takes 50% and more. The average price of all 5A scenic spots is 109. In the recent 5 years, among 32 5A scenic spots which adjusted their prices, the majority raised the price. Most of them decided to add 16 to 30 yuan. The average rate of increase was below the rate of residents� income and consumption growth. Compared with their own income and consumption level, Tibet and Guizhou Province�s 5A scenic spots have the highest price level. According to the survey, Tibet is the highest, and Beijing is the lowest. More than 50% of 4A scenic spots ticket prices are under 50 yuan, and 11.5% of 4A scenic spots are free to visit. The average 4A scenic spots ticket prices is 56 yuan, with Hainan�s highest, Gansu�s lowest. The problem of ticket prices is pretty complicated. It is essential to straighten the relationship between the government and the market, between the central and local government, and between different government departments to solve ticket price problem. Keywords:Prices of Scenic Spots� Entrance Tickets; 5A Scenic Spot; 4A Scenic Spot 130China s Domestic Tourism (2012-2013): Present Situation 00and Future Perspectives0Liu Deqian0�209 Abstract:In 2012^�2013, China s domestic tourism continued to maintain a steady growth. Tourists overall satisfaction degree in 2012 showed a tendency of �rising in steadiness�, while underwent an upturn after falling in the first three quarters of 2013. Scenic spot ticket issue and discussion on �Golden Week� aroused extensive concern of the society. �Tourism Law of the People�s Republic of China� has established legal principle and provided reliable legal protection for the development of national tourism. From the perspective of national demand for domestic tourism and the reception capacity of tourism industry, China�s domestic tourism will continue to  step forward with big strides . Keywords:Domestic Tourism;  Golden Week ; Tourists Satisfaction Degree 140China s Inbound Tourism (2012-2013): Present Situation 00and Future Perspectives0Zhou Kun0�228 Abstract:Influenced by the slow pace of world economic recovery, RMB appreciation, intensifying competition in international tourism and other factors, China�s inbound tourists declined slightly in 2012. The trend continued in the first half of 2013 with a structural adjustment of the original inbound tourism market pattern. Under the normal case of external macroscopic environment, China�s inbound tourism in 2013 is expected to decline by the approximate decreasing amplitude during the period of January to August in 2013. Keywords:Inbound Tourism; Analysis; Prospect 150China s Outbound Tourism (2012-2013): Present Situation 00and Future Perspectives0Yang Jinsong �Jiang Yiyi0�241 Abstract:In 2012 �China s outbound tourism still maintained a rapid growth momentum, overseas tourist destination and domestic tourist source areas pattern remained stable, outbound tourists� purchasing power kept strong, and competition among outbound electronic business suppliers was becoming intense. China�s outbound tourism will continue to maintain a rapid growth in the future. In 2013, outbound tourists will increase in the scale of ten million people, and tourism market pattern will remain stable while the structure will continue to be fine-tuned. The increasingly enlarged popularity of outbound tourism heralds promising prospects in promoting the livelihood of the people. Keywords:Outbound Tourism; ADS; Prospect 160The Development and Innovation of China s Hotel Industry 000Dai Bin, Yang Honghao0�252 Abstract:Over the past decade, the scale of investment in China hotel market has expanded rapidly, and a number of high-end hotel projects have been started. Supported by government policies and driven by a nationwide high-speed rail system and other tourism infrastructure, China�s domestic tourism market developed vigorously, and hotels in major cities turned a profit. 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Keywords:Hotel Industry; Development; Innovation; Policy Impact 170Study on the Development of Foreign-invested Travel Agencies 00in China0Yang Liu0�269 Abstract:The report analyzes the changes and features of the relevant legal system of the foreign-invested travel agencies, summarizing their establishment and operating conditions. In the near future, the foreign-invested travel agencies will present several major trends: The first is the localization of business models and the globalization of development strategy. The second is the diversification of investors and the expansion of investment regions. The third is the orientation of service objects and the diversification of business operation. Keywords:Foreign-invested Travel Agencies; Operating Conditions; Trend 180The Development of China s Tourism Electronic Commerce: 002012-20130Yang Yanfeng, Yu Fanhua0�281 Abstract:The article surveys the development conditions of tourism e-commerce in China between 2012 and 2013, summarizing the important investments and overviewing the price war, the gaming of OTA and the TTS model of Qunar, the rising and differentiation of the �online short-term rent of apartments�, the spring up of online-marketing and tourism APPs, all of which have synthetically presented the market structure of online tourism and the trend of mobile travel. Keywords:Tourism Electronic Commerce; Online Tourism; Mobile Application; Price War 190New Ideas on Governmental Administration of Tourism 00in the Perspective of Tourism Law0Zeng Bowei0�298 Abstract:In 2013, the enactment of Tourism Law provides legal protection for building up the tourism market ruled by law. Also, it is beneficial to the development of tourism industry under the condition of market economy. The government�s new ideas to orientate tourism development is based on the comprehensive understanding of the attributes of tourism. Under the new circumstances, the government should make more efforts to protect the rights of the citizens to travel, provide public tourism products, enhance public services as well as make overall plans for tourism development, formulate tourism plan and achieve multiple-dimensional supervision. Keywords:Tourism Law; Tourism Industry; Development 200Innovation of Tourism-based Urbanization in the New Period0Liu Feng0�314 Abstract:With the rapid development of urbanization and tourism, tourism-based urbanization is playing an increasingly important role in the new urbanization process in China nowadays. In the request of spatial structure optimization, industrial structure and consumption pattern upgrading, people-orientation, integrated development of urban and rural areas, quality and personalization become salient features of the new urbanization. The urbanization and comprehensive regional development based on tourism, will effectively guide the regional development in terms of innovation construction, regional promotion and operating practice. Keywords:Tourism; Urbanization; Innovation; Development 210China s Smart Tourism: Present Situation and Trends0Zhang Lingyun0�324 Abstract:The booming of the smart tourism is generally attracting public attention, and its development has made differences in all aspects of tourism. Right now, intelligent tourism mainly manifests in three aspects: customer services, scenic spots management and tourism development. In the scenic spot practice of intelligent tourism, there are a lot problems need to be solved on the government leading at present stage, marketing operation in the future, information integration and service promotions. Inevitability, it is the trend and direction to build up the development system and platform of intelligent tourism in the broad vision of large tourism, big resources, bulk data, big products and great services and management. Keywords:Intelligent Tourism; Informationization; Current Situation; Trend 220Strategies and Trends of China s Marine Tourism0Zhang Jinshan0�340 Abstract:With the proposed strategy of becoming a maritime power, new objectives and requirements were put on the development of China�s marine tourism. As the largest industry in marine economy, China�s coastal tourism has maintained a growth momentum and occupied an important position in China�s tourism. In the long run, China�s marine tourism has a huge space for development. Ecological priority, co-ordination of land and sea, coastal development and regional linkage, showing sovereignty and existence are the future trends of marine tourism development. Keywords:Marine Tourism; Strategies; Trend 230Assessment of Tourism Function of Cities: 00 Taking Cities above Prefecture Level in China as Cases 0000Zhang Hui, Cheng Yingwen0�353 Abstract:With the development of tourism industry, cities� tourism function has greatly increased and gradually become one of the essential dimensions to measure their development levels. Cities� tourism function can be measured from functional feature, functional scale, functional level, functional strength and functional status. On the basis of conceptual model, taking advantages of the statistical data of 285 cities above prefecture level in China, the article makes an empirical research on cities� function as tourism destinations, conducting quantitative evaluation on each dimension. Also, the article makes a cross contingency analysis on functional scale, functional strength and functional status, summing up the characteristics of cities with strong tourism function. Keywords:City Tourism; Function; Assessment 240 De-administration of Industry Associations: 00 Taking Anhui Tourism Association as an Example0Gao Weiqing0�364 Abstract:Under the premise of guaranteeing the sound development of tourism industry, how to speed up the pace of  de-administration of industry associations, restore industry associations� civil property and give full play their unique role in market economy is worthy of serious consideration. To expand working scope, play a consulting role in decision-making, strengthen cultural exchanges and reinforce institutional and platform construction is the effective methods for Anhui Tourism Association to get rid of government administration. To accelerate the modern association institutional construction characterized by community independent of government, clearly defined rights and responsibilities, governing itself according to law in market-oriented, civil, international, and professional direction, is the aim for industry associations� further reform and development. Keywords:Industry Associations; �De-administration�; Experience 250Hong Kong s Tourism Development (2012-2013): Present Situation 00and Future Perspectives0Yang Bin, Ge Shuangjian0�374 Abstract:In 2012 and the first eight months of 2013, Hong Kong tourism industry remained buoyant generally, achieving double growth in inbound tourists and tourists consumption. The mainland is still the main source of tourist growth in Hong Kon �Individual visit� has been growing rapidly and becomes an important way for mainland residents to visit Hong Kon The stable development of Hong Kong tourism is due to the two-wheel drive, namely, �endogeno �@���t�v�ʲ��l�n�ضj��x��l�������������-�`�b���+�������>�������l��|�~���*����������������������������������������������Uh0ah0aaJh0ah0aaJo(*ضڶ����h�j����x������j�l���b�d�������������������,�-������������������������������gd0a-�`�b�������*�+�����������~������l�5�6��|�~���i�j�����������������������������gd0aus motivation� and �external booster�. �Endogenous power� comes from resources integration and policy adjustment, promotion and image positioning, comprehensive effect of large-scale projects promotion, service quality enhancement and other areas. �External booster� is mainly reflected in a series of policies and measures benefiting Hong Kong tourism from the central government. Hong Kong tourism is expected to remain a steady progress in the fourth quarter of 2013 and the whole 2014. Keywords:Hong Kong Tourism Individual Visit;  Two-wheel Drive Analysis; Prospect 260Macau s Tourism Development (2012-2013): Present Situation 00and Future Perspectives0Tang Jizong,Li Weiren0�387 Abstract:Macau international tourism income in 2012 rose to the fifth in the world rankings, and the proportion of tourists from mainland China increased. In the first half of 2013, visitors to Macau rose 4.2 percent from a year earlier, and the proportion of mainland Chinese visitors increased further. Strong exports of Macau gaming and tourism services in recent years undoubtedly spurs the local economic growth, at the same time, it brings rise of prices level, over-crowdedness in streets, customs and other public facilities to the city characterized by small size and resources scarcity. The development orientation of gaming industry, proper diversification of economy, the interests balance between residents and visitors, shortage of human resources and other resources become issues that Macau has to face and properly resolve for sustainable development of tourism in the future. Keywords:Macau Tourism; Gaming and Tourism Industry; Analysis; Prospect 270Taiwan s Tourism Development (2012-2013): Present Situation 00and Future Perspectives0Huang Fucai, Huang Yinghua0�402 Abstract:With the continuing escalation of cross-strait cooperation and interaction in tourism industry, Taiwan s inbound tourism made an unprecedented leap in 2012. Affected by the island�s economic development, Taiwan�s domestic tourism market dropped slightly. Due to the increase of visa-free countries opening to Taiwanese, the outbound tourism market continued to grow. With the Taiwan authorities� efforts to promote the �Project Vanguard for Excellence in Tourism�, to expand inbound tourism market by adopting a number of incentives, to strengthen the safety and protect the legitimate interests of tourists, Taiwan�s inbound tourism market will be developed, and the product structure will also change accordingly. The implementation of �Tourism Law� in mainland China will affect tourism market to Taiwan, and there exists challenges as well as opportunities. The further implementation of agreements on trade in services across the Taiwan straits will be conducive to the mutual benefit and double win of cross-strait tourism industry. 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